Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.
Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.
But let us hold you on for a minute before you hop into the holiday train, read this guide for some tips and tricks on how to incorporate seasonal elements to your brand and products without overdoing it.
Find a way for your logo to say happy holidays.
Your logo is the forefront of your business, it is what tells the consumers what your business is about and the message you are trying to convey. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.
So try to use a holiday theme, try to give your logo a subtly holiday makeover and try to use the holiday palette as opposed to your usual color schemes. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.
The key word here is subtle- don’t go too crazy with the holiday spirit, know that your logo still needs to represent the identity of your brand. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.
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Don’t be just limited to the seasonal design elements of the winter holidays alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.
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The seasonal design trends and social media.
Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.
You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Swap your Twitter header for a more seasonal one with an inviting and cozy message. Fill your social media pages with seasonal messages and imagery to greed customers and clients who decide to stop by.
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There are various logo scheduler plugins that will make updating your logo for various social media platforms and as well as your email much easier when it’s time to switch it up for the season. See this for more information now!
You can post blog contents that are relevant to the season if you have a company blog. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.
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